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Aug 16,2008

Artists: Are You Ready For Representation?

by art2hart
DSCN1438 When artists find out that I am a curator and a visual artist agent, they want me to represent them. An agent is the mouthpiece and marketing tool for a visual artist, who normally spends time making art, not trying to sell it. In fact, trying to sell, or market, is one of the most difficult aspects of the visual arts business. Most visual artists are shy, and just want to do their craft. Going out and finding venues and buyers is time consuming for them and takes them way, way, out of their personal comfort zone. This is where I come in. I find places for artists to show their work. I negotiate with the venue management on the conditions of the show, and make sure the artist is fairly represented. I also design postcards and send out notices of the events. Unfortunately, I can't work with all artists, because they are not ready for me. There are some key factors I look for when I choose to work with an artist. In addition to the quality of their work (a personal esthetic on my pa
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