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July 6,2008
Season Cycle: Strategic Shopping at the Farmers Market
by pearlgirlThere's a lot of hooplah surrounding the opening of the farmers market—but have you thought about the best way to maximize your experience? Here's a little food for thought for newbies and seasoned veterans alike. The photos were taken at the Ecotrust Farmers Market and the info is from the Portland Farmers Market organization who oversees four urban markets: Ecotrust (NW), Eastbank (SE), PSU (SW) and Downtown (SW).

Dress Comfortably
Wear walking shoes and comfortable clothing. The farmers market is open rain or shine, so be prepared for a change in the weather. Wear sunscreen and pack a collapsible umbrella.

Bring A Market Tote
Some vendors have bags and boxes, but it's easiest if you bring your own market tote. Look for a reusable tote with a flat bottom and soft handles. Nothing too large—remember that you have to carry it! Machine-washable totes are also a good idea.

Methods of Payment
Cash is king, but you can purchase market currency—$5 denomination wooden tokens—with your debit or credit card. Vendors also accept vouchers from the Farmers Market Nutrition Program for women, infants and children (WIC) and low-income seniors. Oregon Trail Cards are also accepted.

Go Early for Selection
If you're looking for the best selection, you should show up early. Less abundant items are available, there are shorter lines, and the farmers have more time to spend with you.

Go Late for Savings
You'll find some of the best deals just before closing time because vendors don't want to take their wares back home. But remember that the selection will be limited and some vendors may be sold out at the close of market.

Enter the Flavor Zone
Don't expect perfect beauty. Blemish-free produce at the supermarket is raised in a monoculture, sprayed to kill every possible threat, chemically fertilized to encourage growth, and chosen for beauty and ease of transport—not taste.

Take Your Time
Browse the market and take note of what's available. This isn't a quick zip up and down the aisle, it's an opportunity to learn and discover. Have fun!

Ask Questions
Make sure to ask questions when you see an unfamiliar item. Vendors and farmers love to share their knowledge and can even give you recipes and cooking tips. All you have to do is ask!

Experiment!
Don't be afraid to try something new. Who knows? You may discover a new favorite fruit, vegetable, flower or other item that you wouldn't normally find in a conventional grocery store.
Be Flexible
The farmers market isn't Safeway. You'll find seasonal produce at its peak flavor. Lose the list and celebrate the arrival of apples, berries, arugula, peonies and more. Be willing to substitute items and try something new!





